On Jan. 31 the College at Florham’s master’s program in corporate and organizational communication began the annual Schering-Plough executive lectures series in Hartman Lounge. According to the FDU Web site, the master’s program is determined to produce critically informed graduates who will be competitive contributors to a challenging global marketplace.
The College at Florham is sponsoring the series through an endowment given to FDU from the Schering-Plough Corporation.
One of the first speakers for the lecture series was Ron Alsop, a renowned writer and editor for The Wall Street Journal. Alsop has also written several books, including his most recent manuscript, “When the Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace.” Last Saturday Alsop shared his guidance with up-and-coming communication scholars.
The series covers a range of topics that are connected to corporate and organizational communication, and is directed by corporate communication professionals, communication scholars, journalists and a handful of guest lecturers, according to FDU Web site. The series allows students to interact with the scholars and some of the most forefront figures in their respective fields.
These collections of lectures have been an integral part of the entire FDU community. Each series is distinguished by a specific theme. This semester’s series is called “Next Steps…Where Do We Go From Here?” The theme is based off of the idea that dramatic changes are set to come for Americans in the near future due the recent inauguration of the nation’s 44th president. Americans are also dealing with a struggling national economy and need to be guided on how to communicate and implement ideas and methods of change, particularly in a business environment.
The corporate communication series will allow a helpful discussion to ensue between students, faculty and the guest speakers.
The lectures will run every Saturday from now until March 14. This week’s guests are Brian Lewis, executive vice president of corporate communications for Fox Television Channels, and Courtney Barnes, editor of PR News.
BY MEGHAN DROGE
STAFF WRITER
